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1. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HF5415.13 K6 2012
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2. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip.
Preferred Shelf Number 
HF 5415.13 K64 2003
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3. 
Cover image for Marketing management
Marketing management
Author 
Winer, Russell S.
Preferred Shelf Number 
HF5415.13 W547 2007
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4. 
Cover image for Essentials of marketing management
Essentials of marketing management
Author 
Lancaster, Geoffrey, 1938- Massingham, Lester.
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5. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Author 
Copley, Paul.
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HF5415.123 C67 2014
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6. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Author 
Peter, J. Paul. Donnelly, James H.
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HF5415.13 .P484 2007
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7. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
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8. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 Z56 2018
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9. 
Cover image for Strategic marketing management in Asia : case studies and lessons across industries
Strategic marketing management in Asia : case studies and lessons across industries
Author 
Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
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https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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10. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 B565 2013
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11. 
Cover image for Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler
Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejiler
Author 
Tokmak Danışman, Gizem.
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HF5438.4 T65 2021
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12. 
Cover image for Pazarlama yönetimi : (stratejik yaklaşım)
Pazarlama yönetimi : (stratejik yaklaşım)
Author 
İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number 
HF5415.13 I85 2017
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13. 
Cover image for Hayat = pazarlama
Hayat = pazarlama
Author 
Bulut, Yetkin
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HF5415 B85 2015
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14. 
Cover image for Strategic market management
Strategic market management
Author 
Aaker, David A.
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HF5415.13 A23 2014
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15. 
Cover image for Pazarlama yönetimi : (stratejik yaklaşım)
Pazarlama yönetimi : (stratejik yaklaşım)
Author 
İslamoğlu, Ahmet Hamdi.
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HF5415.13 I85 2013
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16. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
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17. 
Cover image for Strategic marketing
Strategic marketing
Author 
Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number 
HF5415.13 M66 2012
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18. 
Cover image for Pazarlama stratejileri : yönetsel bir yaklaşım
Pazarlama stratejileri : yönetsel bir yaklaşım
Author 
Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number 
HF5415 P393 2012
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19. 
Cover image for Cracking the code leveraging consumer psychology to drive profitability
Cracking the code leveraging consumer psychology to drive profitability
Author 
Posavac, Steven S., 1969- Society for Consumer Psychology.
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
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20. 
Cover image for Instant cashflow
Instant cashflow
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Sugars, Bradley J.
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21. 
Cover image for Big business marketing for small business budgets
Big business marketing for small business budgets
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McMurtry, Jeanette Maw.
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22. 
Cover image for The successful marketing plan a disciplined and comprehensive approach
The successful marketing plan a disciplined and comprehensive approach
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Hiebing, Roman G. Cooper, Scott W.
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23. 
Cover image for The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
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Sugiyama, Kotaro. Andree, Tim.
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24. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
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Walker, Orville C. Mullins, John W. (John Walker)
Preferred Shelf Number 
HF5415.13 W35 2011
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25. 
Cover image for Entrepreneurship marketing principles and practice of SME marketing
Entrepreneurship marketing principles and practice of SME marketing
Author 
Nwankwo, Sonny. Gbadamosi, Ayantunji.
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26. 
Cover image for Top market strategy applying the 80/20 rule
Top market strategy applying the 80/20 rule
Author 
Kruger, Elizabeth Rush.
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27. 
Cover image for Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberi
Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberi
Author 
Fisk, Peter. Özata, Nadir.
Preferred Shelf Number 
HD53 F5819 2011
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28. 
Cover image for Marketing the basics
Marketing the basics
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Moore, Karl, 1955- Pareek, Niketh.
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29. 
Cover image for Managing customer value : creating quality and service that customers can see
Managing customer value : creating quality and service that customers can see
Author 
Gale, Bradley T. Wood, Robert Chapman.
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HF5415.157 G34 2010
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30. 
Cover image for Managing service firms the power of managerial marketing
Managing service firms the power of managerial marketing
Author 
Skålén, Per.
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31. 
Cover image for Marketing for entrepreneurs concepts and applications for new ventures
Marketing for entrepreneurs concepts and applications for new ventures
Author 
Crane, F. G. (Frederick Gerard)
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ONLINE(368825.1)
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SAGE knowledge http://sk.sagepub.com/books/marketing-for-entrepreneurs
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32. 
Cover image for CIM coursebook managing marketing
CIM coursebook managing marketing
Author 
Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.
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33. 
Cover image for Managing markets and customers
Managing markets and customers
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34. 
Cover image for Strategic marketing planning
Strategic marketing planning
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Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)
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35. 
Cover image for Pazarlama stratejileri : yönetsel bir yaklaşım
Pazarlama stratejileri : yönetsel bir yaklaşım
Author 
Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number 
HF5415 .P393 2009
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36. 
Cover image for 12 Pazarlama ustasından pazarlama dersleri
12 Pazarlama ustasından pazarlama dersleri
Author 
Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.
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HF5415 .M39 2008
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37. 
Cover image for Fusion for profit how marketing and finance can work together to create value
Fusion for profit how marketing and finance can work together to create value
Author 
Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number 
HF5415
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Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
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38. 
Cover image for Satışta başarının 55 anahtarı
Satışta başarının 55 anahtarı
Author 
Ürkmez, İlhan.
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HF5438.4 .U756 2007
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39. 
Cover image for Pazarlamanın sihirli lambası
Pazarlamanın sihirli lambası
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Trout, Jack. Tunçel, Hakan, çev.
Preferred Shelf Number 
HF 5415.13 .T7620 2005
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40. 
Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
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Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
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HF5415.55 G87 2005
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41. 
Cover image for Sales forecasting management a demand management approach
Sales forecasting management a demand management approach
Author 
Mentzer, John T. Moon, Mark A., 1955-
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ONLINE(369280.1)
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SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e
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42. 
Cover image for The Profit Impact of Marketing Strategy Project Retrospect and Prospects
The Profit Impact of Marketing Strategy Project Retrospect and Prospects
Author 
Farris, Paul W.. Moore, Michael J..
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43. 
Cover image for Uygulamaya yönelik işletme politikası ve stratejik pazarlama
Uygulamaya yönelik işletme politikası ve stratejik pazarlama
Author 
Akat, Ömer.
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HD 30.28 A3137 2004
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44. 
Cover image for Pazarlama reçeteleri : marka yöneticisinin el kitabı
Pazarlama reçeteleri : marka yöneticisinin el kitabı
Author 
Borça, Güven.
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HF 5415.13 .B67 2004
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45. 
Cover image for Strateji ve bire-bir pazarlama CRM
Strateji ve bire-bir pazarlama CRM
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Kırım, Arman.
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HF 5415 K57 2001
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46. 
Cover image for Knowledge-based marketing the 21st century competitive edge
Knowledge-based marketing the 21st century competitive edge
Author 
Chaston, Ian.
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ONLINE(368671.1)
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SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing
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47. 
Cover image for Geleceğin pazarlaması : marka yayılımı stratejisi
Geleceğin pazarlaması : marka yayılımı stratejisi
Author 
Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.
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HF5415.1265 Z96 2000
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48. 
Cover image for The management of strategy in the marketplace
The management of strategy in the marketplace
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Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-
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HD 30.4 M3615 2003
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49. 
Cover image for Tüketici davranışı
Tüketici davranışı
Author 
Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
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HF 415.32 O33 2003
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50. 
Cover image for Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
Author 
Doyle, Peter Barış, Gülfidan, çev.
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HF 5415.13 D7541 2003
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51. 
Cover image for Creativity in Product Innovation
Creativity in Product Innovation
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Goldenberg, Jacob. Mazursky, David.
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52. 
Cover image for Tüketici davranışı
Tüketici davranışı
Author 
Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
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HF 415.32 O33 2002
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53. 
Cover image for Tüketici davranışları : Müşteri tatmininden müşteri değerine
Tüketici davranışları : Müşteri tatmininden müşteri değerine
Author 
Altıntaş, Murat Hakan.
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HF415.32 A4682 2000
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54. 
Cover image for Marketing planning and strategy
Marketing planning and strategy
Author 
Jain, Subhash C., 1942-
Preferred Shelf Number 
HF 5415.13 J35 2000
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55. 
Cover image for New marketing strategies evolving flexible processes to fit market circumstances
New marketing strategies evolving flexible processes to fit market circumstances
Author 
Chaston, Ian.
Preferred Shelf Number 
ONLINE(368943.1)
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SAGE knowledge http://sk.sagepub.com/books/new-marketing-strategies
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