Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George Eugene.
ISBN:
9780071314404
Edition:
9th ed.
Publication Information:
Boston : McGraw-Hill, c2012.
Physical Description:
769 p.
Added Author:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/13/35835 | HF5823 B387 2012 | Searching... | Searching... |