Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George Eugene
ISBN:
9780071214384
Edition:
6th ed.
Publication Information:
Boston : McGraw-Hill, c2004.
Physical Description:
xxvi, 846 s. : res.
Added Author:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/490907 | HF 5823 B387 2004 | Searching... | Searching... |