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Cover image for The marketing of technology intensive products and services : driving innovations for non-marketers
Title:
The marketing of technology intensive products and services : driving innovations for non-marketers
Author:
Corsi, Patrick.
ISBN:
9781118557655

9781118617779
Physical Description:
1 online resource (258 pages).
Series:
ISTE

ISTE.
Added Author:
Electronic Access:
Wiley Online Library
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