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Cover image for National image and competitive advantage : the theory and practice of country-of-origin effect
Title:
National image and competitive advantage : the theory and practice of country-of-origin effect
Author:
Jaffe, Eugene D.
ISBN:
9788716135162
Publication Information:
Copenhagen : Copenhagen Business School Press, 2001.
Physical Description:
186 s. : res.
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Book 7.2/12/489374 HF 1008 J34 2001
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