Title:
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author:
Pogorzelski, Jacek, author.
ISBN:
9781787561021
Physical Description:
1 online resource (xi, 229 pages)
General Note:
Includes index.
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 421894-1001 | ONLINE | Searching... | Searching... |