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1. 
Cover image for Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
Author 
Wübben, Markus. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8121-9
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2. 
Cover image for Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance
Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance
Author 
Hillmer, Ute. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8375-6
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3. 
Cover image for Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Author 
Pirker, Clemens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8376-3
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4. 
Cover image for Ripple Effect How Empowered Involvement Drives Word of Mouth
Ripple Effect How Empowered Involvement Drives Word of Mouth
Author 
Oetting, Martin. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8372-5
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5. 
Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author 
Schumann, Jan H. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8379-4
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6. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8460-9
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7. 
Cover image for Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Author 
Wiedenfels, Gunnar. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9495-0
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8. 
Cover image for Information Technology and Product Development
Information Technology and Product Development
Author 
Nambisan, Satish. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4419-1081-3
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9. 
Cover image for The Relationship Marketer Rethinking Strategic Relationship Marketing
The Relationship Marketer Rethinking Strategic Relationship Marketing
Author 
Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-03243-1
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10. 
Cover image for Excellence in Sales Optimising Customer and Sales Management
Excellence in Sales Optimising Customer and Sales Management
Author 
Dannenberg, Holger. author. Zupancic, Dirk. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8782-2
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11. 
Cover image for Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Author 
Tang, Christopher S. editor. Netessine, Serguei. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-0-387-98026-3
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12. 
Cover image for Retail Supply Chain Management Quantitative Models and Empirical Studies
Retail Supply Chain Management Quantitative Models and Empirical Studies
Author 
Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-0-387-78902-6
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