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Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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2. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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3. 
Cover image for Social Media Marketing Game Theory and the Emergence of Collaboration
Social Media Marketing Game Theory and the Emergence of Collaboration
Author 
Anderson, Eric. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-13299-5
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Online Library~1
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