Title:
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author:
Aaker, David A.
ISBN:
9780743249386
Publication Information:
New York : Free Press, c2004.
Physical Description:
xviii, 348 s.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/18/41291 | HD69.B7 A2154 2004 | Searching... | Searching... |