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1. 
Cover image for Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality
Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality
Author 
Geller, Valerie. Ryder, Turi.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240519289
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Online Library~1
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2. 
Cover image for Ratings analysis : audience measurement and analytics
Ratings analysis : audience measurement and analytics
Author 
Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.
Preferred Shelf Number 
HE8700.65 W42 2014
Format: 
Availability 
Beytepe Library~1
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3. 
Cover image for Tracking the audience the ratings industry from analog to digital
Tracking the audience the ratings industry from analog to digital
Author 
Buzzard, Karen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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Online Library~1
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4. 
Cover image for Audience evolution : new technologies and the transformation of media audiences
Audience evolution : new technologies and the transformation of media audiences
Author 
Napoli, Philip M.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.7312/napo15034
Format: 
Availability 
Online Library~1
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