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Cover image for Praxis des Pharmamarketing
Title:
Praxis des Pharmamarketing
Author:
Wiley InterScience (Online service)
ISBN:
9783527609048
Publication Information:
Weinheim : Wiley-VCH, 2002.
Physical Description:
xvi, 296 p. : ill.
Subject Term:
Pharmaceutical industry -- Management.

Drug Industry -- economics.

Marketing of Health Services -- methods.
Added Corporate Author:
Wiley InterScience (Online service)
Electronic Access:
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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