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Title:
Managing global customers an integrated approach
Author:
Yip, George S.
ISBN:
9780191696374
Publication Information:
Oxford : Oxford University Press, 2007.
Physical Description:
1 online resource (xiii, 272 p.)
Subject Term:
Customer relations.

International business enterprises -- Management.
Added Author:
Bink, Audrey J. M.
Electronic Access:
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199229833.001.0001
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