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Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Title:
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author:
Shin, Kwang-Yong. author.
ISBN:
9783642380914
Physical Description:
XII, 148 p. 30 illus. online resource.
Series:
SpringerBriefs in Business,
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E-Book 334534-1001 ONLINE(334534.1)
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