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1. 
Cover image for Markenpsychologie Wie Marken wirken - Was Marken stark macht
Markenpsychologie Wie Marken wirken - Was Marken stark macht
Author 
Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337913.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01926-6
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2. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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3. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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4. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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5. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333683.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33233-3
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6. 
Cover image for Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
Author 
Schüür-Langkau, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00367-8
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7. 
Cover image for Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen
Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen
Author 
Marx, Anne. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-7192-0
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8. 
Cover image for Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR
Author 
Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3636-3
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9. 
Cover image for Public Relations Ein Wegweiser für die PR-Praxis
Public Relations Ein Wegweiser für die PR-Praxis
Author 
Grupe, Stephanie. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-17827-6
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10. 
Cover image for Social Media Marketing Game Theory and the Emergence of Collaboration
Social Media Marketing Game Theory and the Emergence of Collaboration
Author 
Anderson, Eric. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-13299-5
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11. 
Cover image for Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Author 
Müller-Bungart, Michael. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-72316-5
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12. 
Cover image for Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien
Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien
Author 
Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-29906-3
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