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1. 
Cover image for Marketing information and research
Marketing information and research
Author 
Housden, Matthew.
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Cover image for The essentials of marketing research
The essentials of marketing research
Author 
Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
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3. 
Cover image for Statistics for marketing and consumer research
Statistics for marketing and consumer research
Author 
Mazzocchi, Mario.
Preferred Shelf Number 
ONLINE(369402.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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4. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
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ONLINE(368826.1)
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SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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5. 
Cover image for Marketing research for beginners a practical handbook
Marketing research for beginners a practical handbook
Author 
Khoo, Hong Meng. Gale Group.
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ONLINE(341051.1)
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Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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6. 
Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Author 
Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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7. 
Cover image for Service marketing strategies for small and medium enterprises : emerging research and opportunities
Service marketing strategies for small and medium enterprises : emerging research and opportunities
Author 
Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
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8. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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9. 
Cover image for Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Author 
Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
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https://doi.org/10.1007/978-1-4614-7801-0
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10. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
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https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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11. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number 
ONLINE(368702.1)
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SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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12. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
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