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Cover image for Disruption : overturning conventions and shaking up the marketplace
Title:
Disruption : overturning conventions and shaking up the marketplace
Author:
Dru, Jean-Marie.
ISBN:
9780471165651
Publication Information:
New York : John Wiley & Sons, c1996.
Physical Description:
ix, 239 p. : ill. ; 24 cm.
General Note:
"Adweek books."
Subject Term:
Advertising -- Cross-cultural studies.

Advertising agencies.

Creative ability in business.
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