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Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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2. 
Cover image for Brands, consumers, symbols, & research Sidney J. Levy on marketing
Brands, consumers, symbols, & research Sidney J. Levy on marketing
Author 
Levy, Sidney J., 1921- Rook, Dennis W.
Preferred Shelf Number 
ONLINE(367778.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research
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3. 
Cover image for Developing a market orientation
Developing a market orientation
Author 
Deshpande, Rohit. Marketing Science Institute.
Preferred Shelf Number 
ONLINE(368105.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation
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