Title:
Campaigning for hearts and minds : how emotional appeals in political ads work
Author:
Brader, Ted.
ISBN:
9780226069883
9780226069890
Publication Information:
Chicago : University of Chicago Press, 2006.
Physical Description:
xvi, 280 p. : ill. ; 24 cm.
Series:
Studies in communication, media, and public opinion
Contents:
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/14/95756 | JA74.5 B69 2006 | Searching... | Searching... |