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Cover image for Global political marketing
Title:
Global political marketing
Author:
Lees-Marshment, Jennifer.
ISBN:
9780203869338
Publication Information:
London ; New York : Routledge, 2010.
Physical Description:
xvi, 301 p. : ill.
Series:
Routledge research in political communication ; 3
Series Title:
Routledge research in political communication ; 3
Subject Term:
Public relations and politics.

Communication in politics.

Marketing -- Political aspects.

Campaign management.

Political campaigns.
Added Author:
Lees-Marshment, Jennifer.

Strömbäck, Jesper.

Rudd, Chris.
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