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Publication Date: 2010

Author

Casillas, Jorge. editor.

(1)

(1)

Housden, Matthew.

(1)

Keyes, Jessica, 1950-

(1)

Krishna, Aradhna.

(1)

Malhotra, Naresh K.

(1)

Martínez-López, Francisco J. editor.

(1)

Miles, Christopher, 1967-

(1)

Moore, Karl, 1955-

(1)

Pareek, Niketh.

(1)

(1)

Samuel, Lawrence R.

(1)

(1)

SpringerLink (Online service)

(1)

Language

(10)

Subject

Marketing research.

(3)

Consumer behavior.

(2)

Marketing -- Management.

(2)

(2)

Advertising -- United States -- Psychological aspects -- History.

(1)

Artificial intelligence.

(1)

Consumer behavior -- Research.

(1)

Consumer behavior -- United States -- History.

(1)

Consumers -- Attitudes.

(1)

Consumers' preferences.

(1)

Engineering mathematics.

(1)

(1)

Export marketing -- Management.

(1)

Industrial management.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

Marketing -- Psychological aspects.

(1)

Marketing research -- Methodology.

(1)

Motivation research (Marketing) -- United States -- History.

(1)

New products -- Psychological aspects.

(1)

Senses and sensation.

(1)

(1)

Service industries.

(1)

Subliminal advertising -- United States -- History

(1)

Material Type

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Electronic Library

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1.

Cover image for Marketing information and research

Marketing information and research

Marketing information and research

Author

Housden, Matthew.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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2.

Cover image for Marketing research : an applied orientation

Marketing research : an applied orientation

Marketing research : an applied orientation

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M29 2011

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3.

Cover image for Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Author

Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-15606-9

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4.

Cover image for Sensory marketing research on the sensuality of products

Sensory marketing research on the sensuality of products

Sensory marketing research on the sensuality of products

Author

Krishna, Aradhna.

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ONLINE

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5.

Cover image for Interactive marketing revolution or rhetoric?

Interactive marketing revolution or rhetoric?

Interactive marketing revolution or rhetoric?

Author

Miles, Christopher, 1967-

Preferred Shelf Number

ONLINE

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6.

Cover image for Managing service firms the power of managerial marketing

Managing service firms the power of managerial marketing

Managing service firms the power of managerial marketing

Author

Skålén, Per.

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ONLINE

Electronic Access

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7.

Cover image for Interpreting consumer choice the behavioral perspective model

Interpreting consumer choice the behavioral perspective model

Interpreting consumer choice the behavioral perspective model

Author

Foxall, G. R.

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ONLINE

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8.

Cover image for Marketing the basics

Marketing the basics

Marketing the basics

Author

Moore, Karl, 1955- Pareek, Niketh.

Preferred Shelf Number

ONLINE

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9.

Cover image for Freud on Madison Avenue motivation research and subliminal advertising in America

Freud on Madison Avenue motivation research and subliminal advertising in America

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

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10.

Cover image for Marketing IT products and services

Marketing IT products and services

Marketing IT products and services

Author

Keyes, Jessica, 1950-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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1

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