Introduction : Why Turkey's Public Diplomacy Is Important / B. Senem Çevik and Philip Seib -- Turkey's Public Diplomacy : Its Actors, Stakeholders and Tools / Gaye Asli Sancar -- Historical Perspective : Ottomans and the Republican Era / Vedat Demir -- Engaging With the Middle East : The Rise and Fall of Turkish Leadership in the 2000s / Özlem Tür -- Dominance in the Neighborhood : Turkey and Iran / Melody Mohebi -- Elsewhere in the Neighborhood : Reaching Out to the Western Balkans / Marija Mitrovic Boskovic, Dusan Reljic, and Alida Vracic -- The Benefactor : NGOs and Humanitarian Aid / B. Senem Çevik -- Turkish Foreign Policy in the Transatlantic Context : A Case of Soft Power and Public Diplomacy / Kivanç Ulusoy -- Addressing Controversy I : Public Diplomacy Between Turkey and Armenia / Burcu Gültekin Punsmann -- Addressing Controversy II : Turkey and the Kurds / Galip Dalay -- Expanding Perspective : Reaching Out to China and the East / Çagdas Üngör -- Noor and Friends : Turkish Culture in the World / Selcan Kaynak.