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1. 
Cover image for Trade tales : decoding customers' stories
Trade tales : decoding customers' stories
Author 
Woodside, Arch G., editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201714
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2. 
Cover image for Customer experience innovation : how to get a lasting market edge
Customer experience innovation : how to get a lasting market edge
Author 
Dew, Robert, author. Allen, Cyrus, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787547865
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3. 
Cover image for Optimizing millennial consumer engagement with mood analysis
Optimizing millennial consumer engagement with mood analysis
Author 
Dasgupta, Sabyasachi, 1982- editor. Grover, Priya, 1974- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5690-9
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