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Publication Date: 2019

Author

Agosti, Stefano, contributor.

(1)

Agrest, Diana, contributor.

(1)

Akman, Zeynep Hale.

(1)

Alinei, Mario, contributor.

(1)

Almansi, Guido, contributor.

(1)

Andersen, Henning, contributor.

(1)

Apostol, Pavel, contributor.

(1)

Archer, Dane, contributor.

(1)

Arigoni, A. O., contributor.

(1)

Arlandi, Gian Franco, contributor.

(1)

Avalle, d\x27Arco Silvio, contributor.

(1)

Baitchura, Uzbek, contributor.

(1)

Balachov, Nicolas, contributor.

(1)

Balcı, Şükrü.

(1)

Baldi, Paolo, contributor.

(1)

Balkan, İlker.

(1)

Battisti, Eugenio, contributor.

(1)

Beckerath, Thea Von, contributor.

(1)

Beluffi, Max, contributor.

(1)

Ben-Amos, Dan, contributor.

(1)

Ben-Porat, Ziva, contributor.

(1)

Benigni, Laura, contributor.

(1)

Bense, Max, contributor.

(1)

Berk, Christiaan Alphonsus van den, contributor.

(1)

Bettetini, Gianfranco, contributor.

(1)

Blanchard, Jean-Marc, contributor.

(1)

Blonsky, Marshall, contributor.

(1)

Bogusky, A. M. (Alex M.)

(1)

Boguslawski, Andrzej, contributor.

(1)

Bojtàr, Endre, contributor.

(1)

Bolognese, G. A., contributor.

(1)

Bonfantini, Massimo, contributor.

(1)

Bordreuil, S., contributor.

(1)

Bouazis, Charles, contributor.

(1)

Bremond, Claude, contributor.

(1)

Broadbent, Geoffrey H., contributor.

(1)

Broms, Henry, contributor.

(1)

Browne, Nicholas K., contributor.

(1)

Brunetta, Gian Piero, contributor.

(1)

Bullowa, Margaret, contributor.

(1)

Buttitta, Antonino, contributor.

(1)

Bär, Eugen, contributor.

(1)

Büky, Béla, contributor.

(1)

Calabrese, Omar, contributor.

(1)

Calude, Christian, contributor.

(1)

Cameron, Eric, contributor.

(1)

Cascetta, A., contributor.

(1)

Cassirer, Peter, contributor.

(1)

Cazimir, Bogdan, contributor.

(1)

Celan, Eugen, contributor.

(1)

Cem, İsmail Hayri.

(1)

Chatman, Seymour, contributor.

(1)

Chatman, Seymour, editor.

(1)

Chebat, Jean-Charles, contributor.

(1)

Chmielewski, Janusz, contributor.

(1)

Corti, Maria, contributor.

(1)

Csuri, Karoly, contributor.

(1)

Culler, Jonathan, contributor.

(1)

Cılızoğlu, Gamze Yetkin.

(1)

D'Amore, Bruno, contributor.

(1)

Dal Canton, Giuseppina, contributor.

(1)

Damisch, Hubert, contributor.

(1)

De Marinis, Marco, contributor.

(1)

Dinu, Mihai, contributor.

(1)

Dorfles, Gillo, contributor.

(1)

Dyankov, Bogdan, contributor.

(1)

Eco, Umberto, contributor.

(1)

Eco, Umberto, editor.

(1)

Efron, David, contributor.

(1)

Even-Zohar, Itamar, contributor.

(1)

Falteri, Paola, contributor.

(1)

Fatassi, Alessandro, contributor.

(1)

Fauque, Richard, contributor.

(1)

Finzi, Alessandro, contributor.

(1)

Fokkema, D. W., contributor.

(1)

Fotino, Stanca, contributor.

(1)

Fresnault-Deruelle, Pierre, contributor.

(1)

Gambarara, Daniele, contributor.

(1)

Gandelsonas, Mario, contributor.

(1)

Gebauer, Gunter, contributor.

(1)

Geerts, W., contributor.

(1)

Geninasca, Jacques, contributor.

(1)

Gheorghiu, Mircea, contributor.

(1)

Giovannino, Dino, contributor.

(1)

Gobotaru, Sorin, contributor.

(1)

Golomb, Harai, contributor.

(1)

Gombrich, E.H., contributor.

(1)

Gorun, Irina, contributor.

(1)

Grassi, Letizia, contributor.

(1)

Grivel, Charles, contributor.

(1)

Guertin, Marcelle, contributor.

(1)

Gurevich, Ester, contributor.

(1)

Gälliot, Jean le, contributor.

(1)

(1)

Göktem, Levent.

(1)

Hammad, Manar, contributor.

(1)

Hanet, Kari, contributor.

(1)

Hankiss, Elemér, contributor.

(1)

Helbo, Andre, contributor.

(1)

Hesselgren, Sven, contributor.

(1)

Hewes, Gordon W., contributor.

(1)

Hirbour-Paquette, Louise, contributor.

(1)

IGI Global, publisher.

(1)

Indart, Juan Carlos, contributor.

(1)

Jaeger, Sandina, contributor.

(1)

Jakobson, Roman, contributor.

(1)

Jencks, Charles, contributor.

(1)

Jonathan Cohen, L., contributor.

(1)

Jôzsa, Peter, contributor.

(1)

Kabakcı, Gökçe Zeybek, yazar.

(1)

Kalkofen, Hermann, contributor.

(1)

Kanyö, Zoltân, contributor.

(1)

Karcı, H. Deniz.

(1)

Kelemen, Janos, contributor.

(1)

Klapp, Merrie, contributor.

(1)

Klinkenberg, Jean M., editor.

(1)

Klinkenberg, Jean-Marie, contributor.

(1)

Koch, Christian, contributor.

(1)

Koivumaki, Judith H., contributor.

(1)

Koj, Leon, contributor.

(1)

Kosová, Mariá, contributor.

(1)

Krampen, Martin, contributor.

(1)

Krois, John Michael, contributor.

(1)

Krysinski, Wladimir, contributor.

(1)

Laferrière, Daniel, contributor.

(1)

Lal Gupta, Moti, contributor.

(1)

Landowski, Eric, contributor.

(1)

Lange-Seidl, Annemarie, contributor.

(1)

Lanigan, Richard, contributor.

(1)

Laurette, Pierre, contributor.

(1)

Lecointre, Simone, contributor.

(1)

Lehmann, Christian, contributor.

(1)

Lidov, David, contributor.

(1)

Lieb, Hans-Heinrich, contributor.

(1)

Limentani, Alberto, contributor.

(1)

Lindekens, René, contributor.

(1)

Ljudskanov, A., contributor.

(1)

Llorens, Tomàs, contributor.

(1)

Lonzi, Lidia, contributor.

(1)

Luis Dalda, Juan, contributor.

(1)

Luisa Scalvini, Maria, contributor.

(1)

Magli, Patrizia, contributor.

(1)

Maldonado, Tomas, contributor.

(1)

Malmberg, Bertil, contributor.

(1)

Marciszewski, Witold, contributor.

(1)

Marconi, E., contributor.

(1)

Marcus, Solomon, contributor.

(1)

Marin, Louis, contributor.

(1)

Marti Aris, Carlos, contributor.

(1)

Martin, R. M., contributor.

(1)

Martinelli, A., contributor.

(1)

Martinelli, Maurizio, contributor.

(1)

Mattos, Geraldo, contributor.

(1)

Mazur, Marian, contributor.

(1)

McLean, William, contributor.

(1)

Meitzer, James D., contributor.

(1)

Merry, Bruce, contributor.

(1)

Messenger, Theodore, contributor.

(1)

Metz, Christian, contributor.

(1)

Miccini, Eugenio, contributor.

(1)

Miceli, Silvana, contributor.

(1)

Miclău, Paul, contributor.

(1)

Minguet, Philippe, contributor.

(1)

Moles, Abraham A., contributor.

(1)

Monnier, Jacques, contributor.

(1)

Morin, Elisabeth, contributor.

(1)

Mucci, Egidio, contributor.

(1)

Muratore, Giorgio, contributor.

(1)

Nasta, Michel, contributor.

(1)

Nattiez, Jean-Jacques, contributor.

(1)

Naud, Gilles, contributor.

(1)

Neuhaus, H. Joachim, contributor.

(1)

Noske, Frits, contributor.

(1)

Nowakowska, Maria, contributor.

(1)

Osmond-Smith, David, contributor.

(1)

Ostrowetsky, S., contributor.

(1)

Pagnini, Marcello, contributor.

(1)

Pap, Leo, contributor.

(1)

Parrei, Herman, contributor.

(1)

Pasqualino, Antonio, contributor.

(1)

Pau Corominas, Luis, contributor.

(1)

Pavel, Thomas G., contributor.

(1)

Pavis, Patrice, contributor.

(1)

Pelc, Jerzy, contributor.

(1)

Petöfi, János S., contributor.

(1)

Pietro, Robert J. di, contributor.

(1)

Pignatari, Decio, contributor.

(1)

Pignotti, Lamberto, contributor.

(1)

Pinxten, R., contributor.

(1)

Pizarro, Narciso, contributor.

(1)

Posner, Roland, contributor.

(1)

Poyatos, Fernando, contributor.

(1)

Prieto, Luis J., contributor.

(1)

Provoost, Eric, contributor.

(1)

Quéré, H., contributor.

(1)

Radoi, Ion, contributor.

(1)

Radu, Cezar, contributor.

(1)

Raffler Engel, Walburga Von, contributor.

(1)

Ramat, Paolo, contributor.

(1)

Rauschner, Hans-Dieter, contributor.

(1)

Language

(10)

(4)

Subject

(4)

(3)

Internet advertising.

(2)

İnternet reklamcılığı.

(2)

Advertising -- History.

(1)

Advertising -- New products.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Social aspects

(1)

Advertising -- Turkey -- History

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising photography -- Periodicals.

(1)

Advertising, Political -- Turkey.

(1)

Commercial photography -- Periodicals.

(1)

Consumer behavior

(1)

Consumer behavior.

(1)

Consumption (Economics) -- Turkey

(1)

Elections -- Turkey.

(1)

Fotografçılık, Reklam -- Süreli yayınlar

(1)

Fotoğrafçılık, Ticari -- Süreli yayınlar

(1)

Internet marketing.

(1)

LANGUAGE ARTS & DISCIPLINES / Linguistics / General.

(1)

Marketing -- Technologic innovations.

(1)

(1)

Media Planning.

(1)

Medya Planlaması.

(1)

Narration (Rhetoric)

(1)

(1)

Pazarlama -- Teknolojik yenilikler.

(1)

(1)

Political parties -- Turkey

(1)

Reklam -- Tarih.

(1)

Reklam metni -- El kitapları, vb.

(1)

Reklam tasarımı ve tipografisi.

(1)

Reklam, Siyasi -- Türkiye.

(1)

Reklamcılık -- Psikolojil yönler.

(1)

Reklamcılık -- Sosyal yönleri

(1)

Reklamcılık -- Türkiye -- Tarih

(1)

Reklamcılık -- Yeni ürünler.

(1)

Seçimler -- Türkiye.

(1)

Siyasi partiler -- Türkiye.

(1)

Social media -- Marketing.

(1)

Sosyal medya -- Pazarlama.

(1)

Storytelling in mass media.

(1)

Television advertising -- Psychological aspects.

(1)

Television advertising.

(1)

Television in political -- Turkey.

(1)

Televizyon reklamcılığı -- Psikolojik yönleri.

(1)

Televizyon reklamcılığı.

(1)

Televizyon, siyasette -- TÜRKİYE.

(1)

Turkey -- Politics and government.

(1)

Tüketici davranışı

(1)

Tüketici davranışı.

(1)

Tüketim (Ekonomi) -- Türkiye

(1)

Türkiye -- Siyaset ve yönetim.

(1)

(1)

(1)

Yeni ürünler.

(1)

(1)

İnternette pazarlama.

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Library

Beytepe Library

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1.

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Author

Yurttaş, Özge Uluğ. Özkoçak, Yelda.

Preferred Shelf Number

HF5825 Y87 2019

Format:

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Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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Author

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Preferred Shelf Number

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Preferred Shelf Number

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Preferred Shelf Number

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