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1. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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2. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
Author 
Bueno, Bolivar J.
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3. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
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4. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
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5. 
Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author 
Knapp, Duane E.
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6. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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7. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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8. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
Author 
Hestad, Monika.
Preferred Shelf Number 
HF5415.1255 H47 2013
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9. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
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10. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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11. 
Cover image for Bu topraklardan dünya markası çıkar mı?
Bu topraklardan dünya markası çıkar mı?
Author 
Borça, Güven.
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HF5414 .B67 2006
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12. 
Cover image for Yeni pazarlama trendleri
Yeni pazarlama trendleri
Author 
Baysal, Aşkın, ed.
Preferred Shelf Number 
HF 5415 .Y458 2006
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