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Cover image for Interpreting consumer choice the behavioral perspective model
Interpreting consumer choice the behavioral perspective model
Author 
Foxall, G. R.
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ONLINE
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Cover image for Effective advertising understanding when, how, and why advertising works
Effective advertising understanding when, how, and why advertising works
Author 
Tellis, Gerard J., 1950-
Preferred Shelf Number 
ONLINE(368199.1)
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SAGE knowledge http://sk.sagepub.com/books/effective-advertising
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3. 
Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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4. 
Cover image for Consumer culture history, theory and politics
Consumer culture history, theory and politics
Author 
Sassatelli, Roberta.
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ONLINE(367937.1)
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SAGE knowledge http://sk.sagepub.com/books/consumer-culture
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