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Cover image for Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Title:
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Author:
Bodian, Nat G., 1921-
ISBN:
9780070063402
Publication Information:
New York : McGraw-Hill, c1995.
Physical Description:
xliv, 403 s.
Holds:
Copies:

Available:*

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Book 7.2/12/447103 HF5415.126 B63 1995
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