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Cover image for Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Title:
Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Author:
Ding, Min. editor.
ISBN:
9781461478010
Edition:
1st ed. 2014.
Physical Description:
VII, 768 p. 111 illus., 95 illus. in color. online resource.
Series:
International Series in Quantitative Marketing, 20
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