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Cover image for Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Title:
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Author:
Falkenreck, Christine. author.
ISBN:
9783790823578
Physical Description:
XXII, 229 p. 43 illus. online resource.
Series:
Contributions to Management Science,
Series Title:
Contributions to Management Science, 1431-1941
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E-Book 198460-2001 ONLINE
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