Search Results for Sage

Leading edge marketing research 21st-century tools and practices

Author

Kaden, Robert J. Linda, Gerald. Prince, Melvin.

Preferred Shelf Number

ONLINE(368702.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B323 2011

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Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B324 2011

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Marketing research a practical approach

Author

Kolb, Bonita M.

Preferred Shelf Number

ONLINE(368826.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml

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Sales forecasting management a demand management approach

Author

Mentzer, John T. Moon, Mark A., 1955-

Preferred Shelf Number

ONLINE(369280.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e

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Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Author

Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)

Preferred Shelf Number

ONLINE(368436.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml

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Developing a market orientation

Author

Deshpande, Rohit. Marketing Science Institute.

Preferred Shelf Number

ONLINE(368105.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation

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