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Subject: Marketing.

Author

Brown, Stephen, 1955 March 23-

(2)

(1)

(1)

Chien, Charles S.

(1)

(1)

Hackley, Christopher E.

(1)

Moutinho, Luiz.

(1)

Ritzer, George.

(1)

(1)

Weitz, Barton A., ed.

(1)

Wensley, Robin, 1944- ed.

(1)

Language

(10)

Publication Date

-

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

Consumption (Economics)

(2)

(1)

Business writing.

(1)

(1)

Communication in marketing.

(1)

Consumer behavior.

(1)

Consumption (Economics) -- United States.

(1)

Fast food restaurants.

(1)

Franchises (Retail trade)

(1)

Industrial management.

(1)

Knowledge management.

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Case studies.

(1)

Marketing -- Management.

(1)

Marketing -- Problems, exercises, etc.

(1)

Marketing -- United States.

(1)

McDonald's Corporation.

(1)

(1)

Material Type

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Electronic Library

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1.

Cover image for Key concepts in marketing

Key concepts in marketing

Key concepts in marketing

Author

Blythe, Jim.

Preferred Shelf Number

ONLINE(368649.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing

Format:

Availability

Online Library~1

Available:
Copies:

2.

Cover image for Marketing communications

Marketing communications

Marketing communications

Author

Egan, John.

Preferred Shelf Number

HF5415.123 E4 2015

Format:

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3.

Cover image for Enchanting a disenchanted world continuity and change in the cathedrals of consumption

Enchanting a disenchanted world continuity and change in the cathedrals of consumption

Enchanting a disenchanted world continuity and change in the cathedrals of consumption

Author

Ritzer, George.

Preferred Shelf Number

ONLINE(370032.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/enchanting-a-disenchanted-world-3e

Format:

Availability

Online Library~1

Available:
Copies:

4.

Cover image for Marketing a critical introduction

Marketing a critical introduction

Marketing a critical introduction

Author

Hackley, Christopher E.

Preferred Shelf Number

ONLINE(370004.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction

Format:

Availability

Online Library~1

Available:
Copies:

5.

Cover image for Problems in marketing applying key concepts and techniques

Problems in marketing applying key concepts and techniques

Problems in marketing applying key concepts and techniques

Author

Moutinho, Luiz. Chien, Charles S.

Preferred Shelf Number

ONLINE(369107.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/problems-in-marketing-2e

Format:

Availability

Online Library~1

Available:
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6.

Cover image for Writing marketing literary lessons from academic authorities

Writing marketing literary lessons from academic authorities

Writing marketing literary lessons from academic authorities

Author

Brown, Stephen, 1955 March 23-

Preferred Shelf Number

ONLINE(369978.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/writing-marketing

Format:

Availability

Online Library~1

Available:
Copies:

7.

Cover image for Knowledge-based marketing the 21st century competitive edge

Knowledge-based marketing the 21st century competitive edge

Knowledge-based marketing the 21st century competitive edge

Author

Chaston, Ian.

Preferred Shelf Number

ONLINE(368671.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing

Format:

Availability

Online Library~1

Available:
Copies:

8.

Cover image for Handbook of marketing

Handbook of marketing

Handbook of marketing

Author

Weitz, Barton A., ed. Wensley, Robin, 1944- ed.

Preferred Shelf Number

HF 5415 H186 2002

Format:

Availability

Beytepe Library~1

Available:
Copies:

9.

Cover image for Marketing the retro revolution

Marketing the retro revolution

Marketing the retro revolution

Author

Brown, Stephen, 1955 March 23-

Preferred Shelf Number

ONLINE(368824.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution

Format:

Availability

Online Library~1

Available:
Copies:

10.

Cover image for Resisting McDonaldization

Resisting McDonaldization

Resisting McDonaldization

Author

Smart, Barry.

Preferred Shelf Number

ONLINE(369228.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/resisting-mcdonaldization

Format:

Availability

Online Library~1

Available:
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1

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