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1. 
Cover image for Managing product management empowering your organization to produce competitive products and brands
Managing product management empowering your organization to produce competitive products and brands
Author 
Haines, Steven.
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2. 
Cover image for Project management in new product development
Project management in new product development
Author 
Barkley, Bruce, 1939-
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3. 
Cover image for The essential persona lifecycle your guide to building and using personas
The essential persona lifecycle your guide to building and using personas
Author 
Pruitt, John. Adlin, Tamara.
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ScienceDirect http://www.sciencedirect.com/science/book/9780123814180
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4. 
Cover image for Materials and innovative product development using common sense
Materials and innovative product development using common sense
Author 
Gessinger, G. H.
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ScienceDirect http://www.sciencedirect.com/science/book/9781856175593
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5. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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6. 
Cover image for The pursuit of new product development the business development process
The pursuit of new product development the business development process
Author 
Annacchino, Marc A.
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ScienceDirect http://www.sciencedirect.com/science/book/9780750679930
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7. 
Cover image for The persona lifecycle keeping people in mind throughout product design
The persona lifecycle keeping people in mind throughout product design
Author 
Pruitt, John. Adlin, Tamara.
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ScienceDirect http://www.sciencedirect.com/science/book/9780125662512
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8. 
Cover image for Product Innovation Leading Change through Integrated Product Development
Product Innovation Leading Change through Integrated Product Development
Author 
Rainey, David L..
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