Title:
Doing research projects in marketing, management and consumer research
Author:
Hackley, Christopher E.
ISBN:
9780415268950
Publication Information:
New York, NY : Routledge, 2003.
Physical Description:
ix, 210 s.
Contents:
Interpretive perspectives and the independent research.- Project, page 4.- Choosing the topic, page 38.- 'Writing up' the research project, page 73.- Gathering qualitative data for interpretation, page 106.- Major themes and concepts of interpretive research, page 137.- Phenomenology, page 171.- Ethnography, page 196.- Critical research and critical discourse analysis, page 219.- Semiotics and marketing and consumer research, page 249.- Literary theory and narrative analysis: feminism.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/446140 | HD 30.4 H28 2003 | Searching... | Searching... |