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Title:
Ratings analysis : audience measurement and analytics
Author:
Webster, James G.
ISBN:
9780415526524
9780415526517
Edition:
Fourth edition.
Publication Information:
New York, NY : Routledge, 2014.
Physical Description:
xvi, 328 pages : illustrations ; 23 cm
Contents:
An introduction to audience research -- Audience measurement. The audience measurement business -- Audience measurement methods -- Audience analytics. Understanding audience behavior -- Analysis of gross measures -- Analysis of cumulative measures -- Applications. Audience research in advertising -- Audience research in programming -- Audience research in financial analysis -- Audience research in social policy.
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