Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Title:
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author:
Bearden, William O., 1945-
ISBN:
9781452224923
Edition:
2nd ed.
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c1999.
Physical Description:
1 online resource (xiv, 537 p.)
Subject Term:
Marketing research.

Consumer behavior -- Research.
Added Author:
Netemeyer, Richard G., 1956-
Added Corporate Author:
Association for Consumer Research (U.S.)
Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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