Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Title:
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author:
Bearden, William O., 1945-
ISBN:
9781452224923
Edition:
2nd ed.
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c1999.
Physical Description:
1 online resource (xiv, 537 p.)
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