Cover image for The Profit Impact of Marketing Strategy Project  Retrospect and Prospects
Title:
The Profit Impact of Marketing Strategy Project Retrospect and Prospects
Author:
Farris, Paul W..
ISBN:
9780511488726

9780521840538
Publication Information:
Cambridge : Cambridge University Press, 2004
Physical Description:
1 online resource (328 p.) : digital, PDF file(s).
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Title from publishers bibliographic system (viewed on 06 Sep 2013).
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