Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

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Title:

Author:

Kanitz, Christopher. author.

ISBN:

9783658027155

Physical Description:

XXV, 305 S. 64 Abb. online resource.

Series:

Innovatives Markenmanagement ; 46

Subject Term:

Added Corporate Author:

Electronic Access:

Holds:
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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	338077-1001	ONLINE(338077.1)	Searching... Unknown	Searching... Unavailable