Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Title:
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Author:
Pennemann, Karin. author.
ISBN:
9783834944924
Physical Description:
XIX, 179 p. 18 illus. online resource.
Series:
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
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E-Book 335372-1001 ONLINE(335372.1)
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