Multisensuale Markenführung Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft

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Title:

Author:

Springer, Christiane. author.

ISBN:

9783834997920

Physical Description:

XXI, 289 S. online resource.

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	202689-2001	ONLINE	Searching... Unknown	Searching... Unavailable