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1. 
Cover image for Perspektiven für die Publikumszeitschrift
Perspektiven für die Publikumszeitschrift
Author 
Friedrichsen, Mike. editor. Brunner, Martin F. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-49436-2
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Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-69274-4
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Cover image for Strategischer Wettbewerb Marktönomische Grundlagen, Produktdifferenzierung und Innovation
Strategischer Wettbewerb Marktönomische Grundlagen, Produktdifferenzierung und Innovation
Author 
Woeckener, Bernd. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-72210-6
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4. 
Cover image for Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
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Müller-Bungart, Michael. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-72316-5
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5. 
Cover image for Preispolitik Ein einführendes Lehr- und Übungsbuch
Preispolitik Ein einführendes Lehr- und Übungsbuch
Author 
Olbrich, Rainer. author. Battenfeld, Dirk. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-72921-1
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6. 
Cover image for Risk-Averse Capacity Control in Revenue Management
Risk-Averse Capacity Control in Revenue Management
Author 
Barz, Christiane. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-73014-9
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7. 
Cover image for Erfolgreiches Marketing für die Arztpraxis
Erfolgreiches Marketing für die Arztpraxis
Author 
Hausegger, Viktoria. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-211-69775-7
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8. 
Cover image for Business Success in China
Business Success in China
Author 
Hofer, Markus B. editor. Ebel, Bernhard. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-34615-9
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9. 
Cover image for Global RFID The Value of the EPCglobal Network for Supply Chain Management
Global RFID The Value of the EPCglobal Network for Supply Chain Management
Author 
Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-35655-4
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10. 
Cover image for Marketing Communication Policies
Marketing Communication Policies
Author 
Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-37323-0
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11. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Durante, Nadia-Vittoria. author. Gabrys, Enrico. author. Koch, Rüdiger. author. Wailersbacher, Rainer. author.
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http://dx.doi.org/10.1007/978-3-540-37781-8
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12. 
Cover image for International Direct Marketing Principles, Best Practices, Marketing Facts
International Direct Marketing Principles, Best Practices, Marketing Facts
Author 
Krafft, Manfred. editor. Hesse, Jürgen. editor. Höfling, Jürgen. editor. Peters, Kay. editor. Rinas, Diane. editor.
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http://dx.doi.org/10.1007/978-3-540-39632-1
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