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1. 
Cover image for Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Author 
Viswanathan, Madhu. author. Gajendiran, S. author. Venkatesan, R. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4020-5769-4
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2. 
Cover image for Handbook of Marketing Decision Models
Handbook of Marketing Decision Models
Author 
Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-78213-3
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3. 
Cover image for International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Author 
Bell, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2030-0
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4. 
Cover image for Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances
Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances
Author 
Hendrikse, George. editor. Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2058-4
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Availability 
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