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1. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-72579-6
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2. 
Cover image for Experience-Based Communication
Experience-Based Communication
Author 
Ornbo, Jens. author. Sneppen, Claus. author. Würtz, Peter Franklin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-78713-6
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3. 
Cover image for Handbook of Marketing Decision Models
Handbook of Marketing Decision Models
Author 
Wierenga, Berend. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-78213-3
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4. 
Cover image for Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z
Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z
Author 
Schneider, Willy. author. Hennig, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-79862-0
Format: 
Availability 
Online Library~1
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