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1. 
Cover image for Marketing Communication Policies
Marketing Communication Policies
Author 
Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-37323-0
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2. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Durante, Nadia-Vittoria. author. Gabrys, Enrico. author. Koch, Rüdiger. author. Wailersbacher, Rainer. author.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-37781-8
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3. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-69274-4
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