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1. 
Cover image for Conjoint Measurement Methods and Applications
Conjoint Measurement Methods and Applications
Author 
Gustafsson, Anders. editor. Herrmann, Andreas. editor. Huber, Frank. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-71404-0
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2. 
Cover image for Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics
Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics
Author 
Rossiter, John R. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-7158-6
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3. 
Cover image for Estimation of Willingness-to-Pay Theory, Measurement, Application
Estimation of Willingness-to-Pay Theory, Measurement, Application
Author 
Breidert, Christoph. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9244-0
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