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1. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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4. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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5. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
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HD69.B7 K45 2013
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6. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
Author 
Hestad, Monika.
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HF5415.1255 H47 2013
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7. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
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Bueno, Bolivar J.
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Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
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Post, Karen.
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9. 
Cover image for Authentic TM politics and ambivalence in a brand culture
Authentic TM politics and ambivalence in a brand culture
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Banet-Weiser, Sarah, 1966- Project Muse.
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10. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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11. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
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Riezebos, H. J., 1960- Grinten, Jaap van der.
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12. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
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