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Integrating design, logistics and branding for sustainable value creation : proceedings

Author

ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.

Preferred Shelf Number

HD69 .I26 2009

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Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane, 1956-

Preferred Shelf Number

HD69.B7 K45 2008

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Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?

Author

Tungate, Mark. Günay, Günhan, çev.

Preferred Shelf Number

P 96.E25 T86 2005

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

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Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları

Author

Perry, Alycia. Wisnom, David, ort. yaz.

Preferred Shelf Number

HD 69.B7 P477 2003

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What is brand equity, anyway? : selected papers on brands and advertising

Author

Feldwick, Paul.

Preferred Shelf Number

HD 69.B7 F45 2002

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