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1. 
Cover image for Demystifying Marketing A guide to the fundamentals for engineers
Demystifying Marketing A guide to the fundamentals for engineers
Author 
Forsyth, Patrick
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http://dx.doi.org/10.1049/PBMT023E
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Cover image for Erfolgreiches Marketing für die Arztpraxis
Erfolgreiches Marketing für die Arztpraxis
Author 
Hausegger, Viktoria. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-211-69775-7
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Cover image for Global RFID The Value of the EPCglobal Network for Supply Chain Management
Global RFID The Value of the EPCglobal Network for Supply Chain Management
Author 
Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-35655-4
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4. 
Cover image for Produktion und Absatz
Produktion und Absatz
Author 
Berndt, Ralph. author. Cansier, Adrienne. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-69341-3
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5. 
Cover image for Handelsmarketing Grundlagen der marktorientierten Führung von Handelsbetrieben
Handelsmarketing Grundlagen der marktorientierten Führung von Handelsbetrieben
Author 
Ahlert, Dieter. author. Kenning, Peter. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-69447-2
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6. 
Cover image for Wirtschaftspsychologie
Wirtschaftspsychologie
Author 
Moser, Klaus. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-71637-2
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7. 
Cover image for Strategischer Wettbewerb Marktönomische Grundlagen, Produktdifferenzierung und Innovation
Strategischer Wettbewerb Marktönomische Grundlagen, Produktdifferenzierung und Innovation
Author 
Woeckener, Bernd. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-72210-6
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8. 
Cover image for Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Author 
Müller-Bungart, Michael. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-72316-5
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9. 
Cover image for Business Success in China
Business Success in China
Author 
Hofer, Markus B. editor. Ebel, Bernhard. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-34615-9
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10. 
Cover image for Marketing Communication Policies
Marketing Communication Policies
Author 
Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-37323-0
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11. 
Cover image for International Direct Marketing Principles, Best Practices, Marketing Facts
International Direct Marketing Principles, Best Practices, Marketing Facts
Author 
Krafft, Manfred. editor. Hesse, Jürgen. editor. Höfling, Jürgen. editor. Peters, Kay. editor. Rinas, Diane. editor.
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http://dx.doi.org/10.1007/978-3-540-39632-1
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12. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-69274-4
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