Cover image for The handbook of media and mass communication theory. volume 1
Title:
The handbook of media and mass communication theory. volume 1
Author:
Fortner, Robert S., editor of compilation.
ISBN:
9781118591178

9781118769973

9781118770009
Physical Description:
1 online resource (xxii, 960 pages)
Series:
Handbooks in communication and media

Handbooks in communication and media.
Abstract:
This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media.
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