Effective advertising understanding when, how, and why advertising works

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Title:

Author:

Tellis, Gerard J., 1950-

ISBN:

9781452229379

Publication Information:

Thousand Oaks, Calif. ; London : SAGE, c2004.

Physical Description:

1 online resource (203 p.) : ill.

Series:

Marketing for a new century

Marketing for a new century.

Subject Term:

Electronic Access:

Holds:
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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	368199-1001	ONLINE(368199.1)	Searching... Unknown	Searching... Unavailable