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Subject: Advertising.

Author

Jones, John Philip.

(2)

Akman, Zeynep Hale.

(1)

Balcı, Şükrü.

(1)

Cem, İsmail Hayri.

(1)

(1)

Efendioğlu, İbrahim Halil.

(1)

Güngören, Ahmet.

(1)

IGI Global, publisher.

(1)

Karcı, H. Deniz.

(1)

(1)

McAllister, Matthew P.

(1)

(1)

(1)

Yilmaz, Recep, editor.

(1)

Language

(6)

(4)

Publication Date

-

(3)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

(4)

Kitle iletişim araçları.

(2)

(2)

(2)

Advertising media planning.

(1)

Branding (Marketing)

(1)

Communication -- Philosophy.

(1)

Comparative advertising.

(1)

Internet marketing.

(1)

Kitle iletişim araçları -- Felsefe.

(1)

(1)

Marketing -- Costs.

(1)

Marketing -- Management.

(1)

Marketing -- Technologic innovations.

(1)

Marketing -- Technological innovations.

(1)

(1)

Mass media -- Philosophy.

(1)

Media Planning.

(1)

Medya Planlaması.

(1)

Narration (Rhetoric)

(1)

Pazarlama -- Teknolojik yenilikler.

(1)

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Sosyal medya -- Pazarlama.

(1)

(1)

Storytelling in mass media.

(1)

Strategic planning.

(1)

(1)

İletişim -- Felsefe.

(1)

İnternette pazarlama.

(1)

Material Type

Shelf Location

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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1.

Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

Author

Safko, Lon.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

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2.

Cover image for The advertising business operations, creativity, media planning, integrated communications

The advertising business operations, creativity, media planning, integrated communications

The advertising business operations, creativity, media planning, integrated communications

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369522.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/the-advertising-business

Format:

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3.

Cover image for Advertising

Author

MacRury, Iain.

Preferred Shelf Number

HF5823 .M132 2009

Format:

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4.

Cover image for Sosyal medya, reklam ve marka üçgeni

Sosyal medya, reklam ve marka üçgeni

Sosyal medya, reklam ve marka üçgeni

Author

Efendioğlu, İbrahim Halil. Durmaz, Yakup.

Preferred Shelf Number

HF5821 E34 2020

Format:

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5.

Cover image for Medya planlamasında kullanılan araştırmalar ve veriler

Medya planlamasında kullanılan araştırmalar ve veriler

Medya planlamasında kullanılan araştırmalar ve veriler

Author

Cem, İsmail Hayri. Akman, Zeynep Hale.

Preferred Shelf Number

HF5826.5 C46 2019

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6.

Cover image for Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Author

Karcı, H. Deniz. Balcı, Şükrü.

Preferred Shelf Number

HF5415.1265 K37 2019

Format:

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7.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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8.

Cover image for The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

Electronic Access

Click here to view

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9.

Cover image for International advertising realities and myths

International advertising realities and myths

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/international-advertising

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10.

Cover image for Reklamcı ve şaman

Reklamcı ve şaman

Reklamcı ve şaman

Author

Güngören, Ahmet.

Preferred Shelf Number

HF5823 G86 1995

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